PRESS RELEASE / Gorinchem (The Netherlands), June 7th 2017
New: lief! lifestyle bed- & bath textile collection
International collaboration lief! lifestyle & TISECO BVBA
lief! lifestyle started a collaboration with the Belgian company Tiseco bvba for the international sales and distribution of several lifestyle product groups of lief!. Tiseco is a license partner of lief! lifestyle since the beginning of 2017 for the product groups bed-, bath- & kitchen textiles and under- & nightwear. Besides the responsibility of these product groups, will Tiseco also add the lief! lifestyle bags, soft toys, wall decoration, cosmetics, tablecloths, shoes and tissues, to their internationals sales and distribution portfolio.
“We’re very glad with this collaboration” says John van den Herik (Head of Licensing at lief! lifestyle). “Tiseco is the perfect partner for us to distribute the lief! Home/Living concept on an international level. Thanks to that, we have gained a second strong partner, next to the Kids Fashion Group (KFG) from Germany, which we joined two years ago and who’s responsible for the production and distribution of the lief! baby- & kids apparel collections. Both partners can operate directly beside one another.”
Andy Maertens (general manager Tiseco bvba): “The lief! collection is trustworthy and made from quality textile that will last for generations.” From the beginning of June the complete Home/Living collection of lief! lifestyle will be available at Tiseco for dealers and can be delivered directly from stock.
About Tiseco bvba
Tiseco was founded in 1946 by Degroote family. Grew up from a small homegrown company in West Flanders region of Belgium, to the current third generation of the family, continue to creating and manufacturing for many private labels as well as it’s own company brands, Tiseco Home Studio®, ZICZAC® and B-Bob®. Tiseco has been given the honour to be the lief! lifestyle manufacturing partner for all home-textile items. www.tiseco.be
About lief! lifestyle
The founders of lief! lifestyle started the cheerful brand lief! in 2005 with a small and colourful collection of baby and children’s clothes. The brand has now expanded into a wide-ranging lifestyle brand for both children and adults. Thanks to this unique combination between fashion and lifestyle can lief! offer a massive variation in different product groups with various accessories and colourful products for the whole family! www.lieflifestyle.com
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